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COKEMATE

A 48 HR REPACK SUBMISSION

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A Successful Solution Will:

  • Connect two 7.5oz mini cans so that they can be merchandised in a convenience store cooler

  • and be sold together as one without modifying the can structure.

  • Provide a unique and fun experience for sharing a beverage.

  • Evoke the spirit of previous Share a Coke campaigns without duplicating them.

  • Use novel or known (paperboard, shrink/stretch film, corrugate, etc.) secondary packaging materials while maintaining alignment with Coca-Cola's World Without Waste sustainability goals.

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Since 2011, Sharing a Coke has been the ultimate expression of taking a moment to pause and enjoy the present. By 2025, Coke pledges to make 100% of their primary packaging recyclable. With the intentions and iconography of the past and the eco-friendly goals of the future, The CokeMate is our answer to sustainable and shareable Coke packaging.

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The stacked dual can design is ideal for both consumer portability and convenience store merchandising. Our paperboard container wraps around the front and the back of the can stack with a built-in handle on top for intuitive carrying. The container does not require paperboard on the sides, as it's supportive enough on its own — and we aimed to be extra intentional with materials. With limited fridge storage space in mind, cans are stacked instead of side-by-side. Inside the paperboard label, the QR code background takes the shape of a bottle cap, to evoke the nostalgia of a classic Coca-Cola bottle and contrast it with our modern take on "Sharing a Coke".

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