AC Unit Creative, a women-owned agency once rooted solely in photography, is unveiling a dynamic rebrand that reflects its evolution into a full-service creative agency – now offering branding & advertising, as well as a wide range of other design services. The refreshed identity emphasizes bold, striking colors and clean, impactful visuals that communicate clarity and confidence. The new logo system is designed to be cohesive and instantly recognizable across all platforms, reinforcing the agency’s commitment to delivering sharp, modern, and memorable creative work.
A Hotel Concept
The Spectral
Sub-brand Concept
LifeStarter Coach Clubs
Project Brief:
Life Time Inc. has long been synonymous with premium health and wellness experiences. Recognized for its cutting-edge fitness centers, wellness programs, and holistic approach, the company has primarily catered to families and professionals. To remain competitive and ensure future growth, Life Time Inc. is launching a new sub-brand: Life Starter. The goal of Life Starter is to inspire and engage a younger audience (ages 18-30) with accessible,
tech-driven, and community-focused wellness solutions tailored to their lifestyles.
This capstone project invites you to shape the future of Life Starter by leveraging strategic design principles to craft a cohesive, innovative, and portfolio-worthy concept that aligns with the brand's mission and engages its target audience.
Description text underneath an image
Life-centered Design Concept
Bluegrass Baskets
