Gina Morgan

A Spirits Concept

Cryptic Cran

Crafted specifically for the free spirit – the independent enthralled by nature, drawn to exploring the more dark, mysterious parts of life. Made for those seeking serenity, satisfaction, and true spirit.


This design is centered on capturing the mystique of the New Jersey Pine Barrens and its eerie folklore of the Jersey Devil. The bottle itself was sculpted to evoke the sharp, geometric form of a pinecone enhanced with wavy glass textures to mimic forest shadows and movement. A black wax drip seal adds a final layer of intrigue, reinforcing the bottle’s dark, atmospheric character. The label features a deep green palette inspired by pine foliage, paired with sharp yet refined typography that strikes a balance between sophistication and subtle spookiness. The liquor itself is a cranberry-infused gin – a deliberate choice to honor the region’s long history of cranberry cultivation. Together, these elements create a visually striking package that embodies both the wildness and heritage of the Pine Barrens.

Rebrand Concept

Converse Chuck Taylor